Why RESET? Because Diets Aren’t Working.

You’ve been on the weight loss rollercoaster—one diet after another. Restriction, frustration, and the inevitable yo-yo effect. You’ve counted calories, skipped meals, and tried every quick fix, yet nothing sticks.

That’s because diets aren’t designed for you. They’re one-size-fits-all, treating weight loss as a short-term battle. A battle that you can never win. The diet industry profits from keeping you “unsuccessful” and coming back for more. At RESET, we’re flipping the script. We’re not about quick fixes. We’re about sustainable, lifelong changes that fit your body, your mind, and your life. We’re about empowerment and informed decision making for your health and wellbeing. Most importantly - we’re making sensible, safe, and science-based information about weight loss available to everyone, for free.

My Story:

Hi, I’m Jenny Soffe, founder of RESET. I am a weight management specialist dietitian, I spend every day helping people navigate weight loss and health optimisation in a healthy, safe, and sustainable way. But something doesn’t sit right with me.

I see the same pattern over and over again: people spend decades stuck in a harmful cycle. They try a new diet, lose some weight, then gain it all back plus more, trapped in a cycle of dieting and defeat; blaming themselves for “failing” and becoming more unhealthy every year.

With incredibly long waiting lists increasing in NHS weight management services, I realised the system was broken. People are desperately seeking help from the only regulated and specialist health professionals trained to support safe weight loss, but they can’t get an appointment.

Despite what prevailing societal messaging might have you believe, the problem isn’t my clients’ lack of willpower—it is the system itself. Every time we’re unable to offer an appointment with an appropraitely trained professional, we leave people vulnerable to what I all “The Weight Loss Wild West”. Where weight loss is treated like a battle to be won quickly by any means, not a journey toward lasting health.

So I decided to disrupt the status quo. I founded RESET to change the way you can access weight management support. I’m not here to sell a one-size-fits-all diet plan or a quick fix. Instead, I’m here to help people break free from dieting culture and build sustainable, long-term habits that work in the real world. I will work hard to bring as much evidence-based, safe, information to the people who need it as I can for free. A social enterprise weight management service for the good of the people.

RESET isn’t just another program—it’s a movement. A movement to empower people to ditch the diet mentality for good and finally create a lifestyle that feels balanced, achievable, and, most importantly, enjoyable. Without prohibitively long waiting lists, and without the BS.

The RESET Approach: It’s Not About Losing Weight. It’s About Losing the Diet Mentality and Optimising Your Health.

RESET is a movement. We’ve disrupted the typical “eat less, move more” approach because it doesn’t work for long-term success. Instead, we focus on a three-pillar system designed to reset your relationship with food, your body, and your mindset:

1. Mindset Reset: Diets tell you what not to eat, but we’re here to teach you how to shift your thinking. You’ll learn how to stop the guilt and start building a positive relationship with food.

2. Habit Building: We help you build micro-habits that lead to macro results. No drastic changes, no unrealistic restrictions—just small, sustainable steps that fit your lifestyle.

3. Balanced Nutrition: No more cutting out food groups or banning carbs. RESET teaches you how to enjoy real, satisfying food while fuelling your body for optimal health.

Ready for a RESET?

We believe the future of weight management is different—it’s compassionate, personalised, and achievable. It’s not about fitting into someone else’s plan; it’s about creating your own.

Are you ready to take the first step toward lasting change? Join us and start your RESET today.